From December 3, 2022, the Helmut Newton Foundation shows the exhibition Helmut Newton. Brands. With over 200 photographs, the show features many unknown motifs from Newton’s collaboration with internationally renowned brands, such as Swarovski, YSL, Wolford, Blumarine, Redwall, Volkswagen oder Lavazza. When it came to composition and style, the photographer Helmut Newton did not differentiate between magazine editorials and brand assignments, which were often arranged through advertising agencies.