Photography, especially fashion photography – which describes and constantly redefines the zeitgeist – aims to tell exciting and surprising stories with images. Bourdin and Newton mastered this task perfectly.

Guy Bourdin and Helmut Newton revolutionized fashion photography in the 1960s and 1970s. Both of them worked for the same magazines as well as directly for clients from the fashion world. They both achieved a sense of timeless elegance in their photographs, and each independently established an own “radical chic” aesthetic. Now for the first time ever, these two influential fashion photographers will be showcased together with selected commissioned works.

Image Maker presents exemplary works by Guy Bourdin for various publication contexts, notably his iconic and imaginative advertising images for Charles Jourdan shoes as well as lesser-known works, vintage prints, and layouts from French Vogue. Helmut Newton’s A Gun for Hire presents mainly commissioned works from the 1990s for fashion houses such as Thierry Mugler, Valentino, and Blumarine and for companies including Absolut Vodka and Villeroy & Boch. Initially presented in the brands’ own publications, some of these images were later enlarged by the photographer and incorporated into his own œuvre.

Small and intimate, “June’s Room” at the Helmut Newton Foundation is reserved for friends and colleagues, this time for Helmut Newton’s former assistant Angelo Marino. Complementing the works of Bourdin and Newton, Marino offers a highly individual view of his immediate surroundings under the title Another Story, featuring snapshot-like portraits and landscapes in surreal colors.